Capturing the female allure
With names like Thrill, Goddess and Siren, Impulse understands how to capture female allure in a spray. The UK's body fragrance users seem to agree - 50% believe Impulse is the no.1 choice for gorgeous-smelling skin.
Impulse was originally introduced in South Africa in 1972 as a 'perfume deodorant' which was a unique concept at the time. Today, Impulse body fragrances use the latest spray technology for a light and tingly application. And each Impulse variant is dermatologically tested to be kind to skin.
How it all started
- Impulse was launched in the UK by Elida Gibbs in 1979 (a subsidiary of Ponds) The packaging featured the famous butterfly design with the now-famous slogan 'Men can’t help acting on impulse.'
- Impulse consistently developed its scent library to keep the range fresh and up-to-date.
- In 1981 the Jeunesse variant was introduced. The fragrance paid homage to classic French perfumes and managed to make £8 million in the UK.
- Impulse added even more fragrances in 2003. Siren and the limited edition Siren "sparkling body shimmer" (with reflective particles) made a big impact. Goddess made an appearance in 2004 and put bodyspray products back in the limelight.
Did you know?
- Impulse perfumes have been developed by Ann Gottlieb – the famous 'nose' who is also responsible for the highly successful Calvin Klein CKOne fragrance.
- An early Impulse commercial starred Neil Morrissey (of 'Men Behaving Badly').
- In 2004 Impulse hosted a one-off celebrity event in the BBC's Fame Academy House, London, with a fashion show and a performance by pop star Jamelia.
